Jessica Caldwell, a 29-year-old beautician from Swansea, quit her job to become a full-time witch and is now earning thousands each month.
She invested in spell books, tarot cards, and crystals, and set up a social media account for her business.
Caldwell services more than 5,000 clients who all need her magic touch in one way or another.
She claims to have always been a witch but never had the tools to utilize her power until now.
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She works only on social media and earns three times more than she did at the salon.
Caldwell’s interest in witchcraft was piqued when she came across a paranormal group on Facebook in 2019.
Her business has swelled since 2020 when she began to charge for her magical services.
Clients often ask about love in their appointments with her and her spellbinding skills.
Caldwell claims to give free advice on spell work and spirituality, including showing people how to create protection charms and attract people.
Some clients only want a nice chat, which can be just as helpful as a reading.
While some people want to know what their partner thinks about them, Caldwell admits that sometimes she has to tell them the brutal truth.
Her friends and family were initially worried when she started working full-time, but once she started to earn good money, they supported her.
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